MADHU Brand Book

Designed a full brand identity for Madhu, a sustainable fashion label inspired by traditional Indian textiles and slow craftsmanship. The brand balances cultural heritage with a modern, editorial aesthetic.

Led logo development, typography selection, color strategy, and visual direction, creating a cohesive system that translates across digital and physical applications. The identity highlights themes of sustainability, femininity, and intentional design while maintaining a high-fashion feel.