Designed a full brand identity system inspired by Marie Antoinette as a modern symbol of luxury, indulgence, and refined rebellion. The brand reimagines her as both an icon of opulence and a figure of individuality, blending historical influence with contemporary expression.

Developed a cohesive visual language including typography, color palette, iconography, and art direction. The system draws on Rococo-era aesthetics—pastels, ornate scripts, and rich textures—while incorporating playful, human details (such as oranges, pearls, and sweets) to add dimension and personality.

The result is a brand that feels elegant yet self-aware, balancing high-fashion polish with a sense of indulgence and modern storytelling.